• Students are standing in line to enter the dining hall. Next to the line, a table is set up with a tablecloth emblazoned with a "SUPER ENERGY drink!" logo. A man and woman wearing "SUPER ENERGY" T-shirts stand behind the table, which is covered with small cups filled with liquid. The man holds a "FREE SAMPLES" sign, while the woman says, "Hey! I know you pay $30,000 a year to go here, but would you like to be advertised to while waiting in line to pay $6.50 to eat lunch?"

    December 8, 2010 (published) / December 7, 2012 (posted here)

    It's the same principle that's finally biting cable TV in the butt: why should I be advertised to during something I've already paid large amounts of money for? I'll take my business somewhere less greedy (like Netflix or Amazon Video).

    Of course, since changing colleges isn't quite so easy, it seems like they're on to something in this case...

    This work originally appeared in the Cardinal Courier, the award-winning student-run newspaper at St. John Fisher College, between 2007 and 2011.